Non-Profit Organizations need to adjust their thinking in the new electronic culture and the new economy. Nothing should be considered sacred when reviewing organizational operations. The non-profits that survive will have looked at the positioning of their organization (image) and would have taken advantage of all of their resources (including people, both paid and volunteer) and utilized social media to keep their mission in the forefront of contributors.
An excellent article from Guidestar that touches on the questions that need to be asked now is linked below. The answers will take you to another level from status quo.
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